VOLKSWAGEN - UP!
It's good to grow old.
Ah, to be young and excited and to have the VW up! as your first car.
But what about changing the target? We decided to make the up! the best car for people over 45.
Their kids are grown-up, maybe they’ve went through a divorce, they don’t need the big family car. No, they would much rather feel the enjoyment of being independent again. And no car is as good for that as the up! Because it’s not always just good to be young.
Sometimes, it feels pretty good to be old, as well.