FOR HONOR : SCARS
Website Link: https://scars.forhonorgame.com/
In February 2017, Ubisoft launched a new video game license : “For Honor”
a multiplayer action fighting game in which the gamer is immersed into the the heart of an epic battle. The player can choose between 3 warriors : a Knight, a Viking or a Samurai and lead them into an epic and gory medieval combat.
When it came to ensuring a successful release, the client’s problem was two-fold: how to introduce the 3 warriors and how to encourage gamers to try this new franchise?
To showcase the “For Honor” universe and 3 factions, we created an immersive experience. Gamers were invited to retrace the past of a Knight, a Viking and a Samurai through the scars on their weapons. From first combat to the owner’s death, each scar showed a video created with in-game footage.
In the end, gamers personalized their weapon with over 190 combinations possible. And finally, a unique code for an exclusive pre-launch trial appeared on the blade of their weapon, driving engagement and beta-testing.
In the first week alone, over 405 thousand people from 180 different countries tried the experience. 169 000 weapons with beta codes were created. The game’s beta launch subscriptions surpassed all targets and Scars was launched worldwide to a great acclaim, scoring 80/100 at websites like Gamespot and IGN.